Market Readiness Level (MRL)
Transform Your ESG Innovation Into a Market Success Story
What is MRL?
The Market Readiness Level assessment measures your organisation’s ability to successfully bring ESG-aligned products, services, or innovations to market.
Using a structured methodology, MRL evaluates:
- Your solution’s technical maturity
- Its market fit and competitive positioning
- ESG integration in your value proposition
Readiness for scaling, partnerships, and investment
Key Benefits
- De-risk Market Entry – Identify gaps before investing in large-scale rollout.
- Accelerate Go-to-Market – Prioritise actions that speed up adoption and revenue generation.
- Attract Investment – Provide credible readiness scores and roadmaps to potential funders.
- Strengthen ESG Proposition – Align your market offer with measurable sustainability impact.
Our Services
The MRL Assessment Process
Step 1: Innovation Profiling
- Map the ESG product/service attributes
- Identify core sustainability claims and benefits
Step 2: Market & Stakeholder Analysis
- Assess competitive landscape and regulatory environment
- Gather feedback from target customer groups
Step 3: Internal Capability Review
- Operations, supply chain, and talent readiness for scaling
- ESG reporting integration into product/service lifecycle
Step 4: MRL Scoring & Benchmarking
- Rated on MRL 1 (Concept) to MRL 9 (Market Leader)
- Benchmark by sector, region, and product type
Step 5: Market Acceleration Roadmap
- Actionable next steps for commercial launch or scaling
- Marketing, compliance, and partnership strategies
Why Us
MRL Editions & Pricing
Edition | Best For | Key Features | Price (One-Time) |
Standard MRL | Startups & early-stage innovators | Innovation profiling, market scan, report | £1,500 |
Advanced MRL | Mid-stage companies | Standard + capability review, roadmap, stakeholder interviews | £4,000 |
Enterprise MRL | Large-scale launches & global rollouts | Advanced MRL + in-person workshops + investor readiness pack | £8,000 |
MRL Levels Explained
Level | Stage Name | Description |
1–3 | Concept | ESG concept defined, early validation, minimal market exposure |
4–6 | Validated | Proven prototype/pilot, growing customer interest, early sales |
7–9 | Leader | Fully scaled, strong market presence, industry benchmark setter |
Integrations
- Sustainability Readiness Level (SRL) – Ensure your organisation is ESG-ready before launching.
- ESG Intelligence Platform – Continuously track the market performance of your ESG innovations.
- Corporate Intrapreneurship Programs – Train teams to lead market launches from inside the company.
Who Uses MRL?
- Manufacturers – Launch low-carbon products with confidence.
- Tech Companies – Scale ESG-driven innovations in competitive markets.
- Real Estate & Construction – Bring sustainable building solutions to market faster.
- Energy & Utilities – Accelerate adoption of clean energy innovations.
Your Next Step
The future market belongs to those ready to scale sustainably. MRL shows you when and how to move — with the confidence of a clear, data-backed strategy.